housewares

Today I’m off to New York City, New York for what is sure to be a fun filled, informative, and inspiring trip to meet Sandra Lee and celebrate the launch of her new housewares line – Sandra by Sandra Lee at Kmart and Sears.

I’ve already seen many of the items in the store as well as online and I love the colors, style, and affordable pricing of all the housewares, gadgets and kitchen textiles. Sandra has always been known for her affordable and stylish lifestyle approach and it’s fabulous that it’s available to everyone at an attractive price.

I’d love for you to come along with me in my ‘virtual suitcase’ as I meet the other lifestyle, design and food bloggers attending along with me.

Image via: Food Network

To catch all the latest happenings over the

next two days of Sandra Lee’s Summer Carnival:

Follow me :  Facebook,  Twitter, Follow all the tweets for the Sandra Lee Event: #bySandraLee

Sandra’s Summer Carnival lineup – April 26th – 27th

April 26th

Cocktails and Dinner in Midtown, NY

April 27th

Store Visit with Sears Design & Merchandising

Brunch with Sandra Lee

Hands on Workshop with Sandra Lee

Q&A with Sandra Lee

I will see you in New York City!

 Entry #1109, April 20, 2012

Yesterday I received the greatest surprise in the mail! A pretty polka dotted box with an invitation, a hand signed invitation, and oven mitt from Sandra Lee! Sandra has paired up with Sears and Kmart to announce her new line of home goods entitled Sandra by Sandra Lee.

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I have been a huge fan of Sandra Lee since watching her on the Food Network and loving her show “Semi-Homemade” concept of “70/30” rule. 70 percent store bought foods and 30 percent custom touches to make your dishes look and taste gourmet without the gourmet price.

“Food Network star and New York semi-first lady Sandra Lee has just signed a licensing agreement with Sears and Kmart on a new line of home goods entitled Sandra by Sandra Lee. The line, due to hit stores in spring 2012, will include cookware, bakeware, small kitchen appliances, and tabletop items, much like Giada de Laurentiis’s home line for Target. “Launching my first ever, complete collection of home products with Sears and Kmart is a wonderful opportunity to help their customers live their lives beautifully and simply,” says Lee. “I have waited a long time to find the right retail partner—one that would be able to execute my vision for the brand.” … via Curbed

Sandra’s Summer Carnival lineup – April 26th – 27th

April 26th

Cocktails and Dinner in Midtown, NY

April 27th

Store Visit with Sears Design & Merchandising

Brunch with Sandra Lee

Hands on Workshop with Sandra Lee

Q&A with Sandra Lee

I can’t wait to see all of the gorgeous housewares and magic behind building a personal brand. Of course you can join me in my virtual suitcase on Twitter and Facebook.

Be sure to follow me on Twitter here, and follow the hashtag #bySandraLee to find out all of the latest happenings as we take this fun filled trip to New York City!  See you then!