Entry #1109, April 20, 2012
Yesterday I received the greatest surprise in the mail! A pretty polka dotted box with an invitation, a hand signed invitation, and oven mitt from Sandra Lee! Sandra has paired up with Sears and Kmart to announce her new line of home goods entitled Sandra by Sandra Lee.
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I have been a huge fan of Sandra Lee since watching her on the Food Network and loving her show “Semi-Homemade” concept of “70/30” rule. 70 percent store bought foods and 30 percent custom touches to make your dishes look and taste gourmet without the gourmet price.
“Food Network star and New York semi-first lady Sandra Lee has just signed a licensing agreement with Sears and Kmart on a new line of home goods entitled Sandra by Sandra Lee. The line, due to hit stores in spring 2012, will include cookware, bakeware, small kitchen appliances, and tabletop items, much like Giada de Laurentiis’s home line for Target. “Launching my first ever, complete collection of home products with Sears and Kmart is a wonderful opportunity to help their customers live their lives beautifully and simply,” says Lee. “I have waited a long time to find the right retail partner—one that would be able to execute my vision for the brand.” … via Curbed
Sandra’s Summer Carnival lineup – April 26th – 27th
April 26th
Cocktails and Dinner in Midtown, NY
April 27th
Store Visit with Sears Design & Merchandising
Brunch with Sandra Lee
Hands on Workshop with Sandra Lee
Q&A with Sandra Lee
I can’t wait to see all of the gorgeous housewares and magic behind building a personal brand. Of course you can join me in my virtual suitcase on Twitter and Facebook.
Be sure to follow me on Twitter here, and follow the hashtag #bySandraLee to find out all of the latest happenings as we take this fun filled trip to New York City! See you then!